Krista Hollingsworth is the Chief Revenue Officer at Consilien, a managed services security solutions provider helping organizations protect their data from cyber attackers. In her role, she creates a security awareness culture through an integrated approach to cybersecurity awareness training for employees. Krista is also the CEO of Boutique Marketing Group, a digital marketing company providing mid-size B2B businesses with content, strategy, and lead-generating sales funnels. In this episode… Traditionally, organizations have relied on cyber insurance to protect against attacks. But as marketing and technology have become more elaborate, ransomware has intensified, leading to a 79% increase in cyber premiums. How can you develop a calculated security approach that addresses compliance and risks? As Krista Hollingsworth observes, cybercriminals are skilled marketers, with 82% of attacks involving human elements. Additionally, Krista predicts that the emergence of AI chatbots will lead to sophisticated voice phishing attacks, so businesses should implement two-factor authentication and other verification systems for maximum protection. Managed security service providers such as Consilien help businesses create and manage cybersecurity programs. In today’s episode of She Said Privacy/He Said Security, Jodi and Justin Daniels invite CRO of Consilien, Krista Hollingsworth, to speak about the role of managed security services providers in developing cyber programs. Krista shares how the cyber sales cycle has evolved since the rise of ransomware, how AI could lead to voice phishing attacks, and advice for strengthening your passwords.