After another disappointing launch, I was frustrated and confused.
 
I realized my business course just wasn’t resonating as I had hoped and something had to change.
 
So I decided to do something completely different.
 
I had been a certified Sacred Money Archetypes® coach for years, but it wasn’t until last year that I finally applied the SMA framework to my own launch. 
 
I took a deep breath and threw my heart and soul into the launch, creating a campaign that spoke to the eight individual archetypes.
 
I relaunched my SMA business course, but it was more like eight launches in one.
 
It felt like a huge risk, but I believed it was worth it. 
 
And it was – the results were astonishing. 
 
We had almost ten times the sales compared to my previous launches, all because I finally understood my audience and communicated the message clearly. 
 
I learned that to truly connect with people; you have to speak their language and understand their dreams and pain points.
 
This week’s podcast is part one of a tell-all debrief of my most fun and complex launch ever.