I sit down with Paul Saccone, Sr. Director of Adobe Video Marketing, to dive into the latest Adobe announcements and explore how AI revolutionizes video creation. Paul shares insights on Adobe Premiere Pro's new features, including generative AI and AI-powered text-based editing, and the company's dedication to providing workflow innovations that enable customers to execute their ideas faster. We discuss the recent improvements in Adobe's Premiere Pro and After Effects, touching on workflow animations, tone mapping, and the new property panel interface for After Effects. They also delve into Adobe's expansion of the Frame.io collaboration platform to encompass still images and PDF documents. With the increasing demand for content, I learn more about how Adobe is committed to offering tools like Firefly and Sensei to help creators work more efficiently and produce unique content. We also explore the potential of generative AI and Adobe's focus on supporting artists and creators while maintaining authenticity in content creation. Finally, we examine the use of generative AI in professional video work, and its ability to enhance creativity and speed up the creative process. Paul also shares some exciting news about Adobe's upcoming releases and how customers can try them. Tune in to this insightful episode as we delve deep into the world of video tech, AI, and the innovations shaping content creation for years to come.