"We're really talking about principled rebels. And when we talk about insubordination, we're talking about most of us live in these social hierarchies, and there's the idea, this started in the military and still goes on, where if someone at a lower rank questions or challenges a command or a norm that someone of a higher rank, that's considered an act of insubordination. And one of the main problems of that, I think anyone who's listening can acknowledge, is it depends on the quality of the idea of the person who's raising the question.I just realized there was this whole body of literature on minority influence that no one had put together into a book for the general public, and considering the racial reckoning that occurred during COVID-19, the extra attention to diversity, to disadvantaged groups, every moment of society, it just feels like it's more and more relevant of what I've been working on. If you don't have the numbers, if you lack status or you lack power, the way to be persuasive towards a group is much different than if you do have the title or are socially attractive in that group."Todd B. Kashdan, Ph.D., is professor of psychology at George Mason University, and a leading authority on well-being, curiosity, courage, and resilience. He has published more than 220 scientific articles, his work has been cited more than 35,000 times, and he received the American Psychological Association’s Award for Distinguished Scientific Early Career Contributions to Psychology. He is the author of several books, including The Art of Insubordination: How to Dissent and Defy Effectively, Curious? and The Upside of Your Dark Side, and has been translated into more than fifteen languages. His research is featured regularly in The New York Times, The Atlantic, and Time, and his writing has appeared in the Harvard Business Review, National Geographic, and other publications. He is a keynote speaker and consultant for organizations as diverse as Microsoft, Mercedes-Benz, Prudential, General Mills, The United States Department of Defense, and World Bank Group. https://toddkashdan.comwww.penguinrandomhouse.com/books/690674/the-art-of-insubordination-by-todd-b-kashdan-phd/www.creativeprocess.infowww.oneplanetpodcast.orgInstagram @creativeprocesspodcast