In this episode, Lyndsey talks with Michele Wucker, famous author and policy analyst. Michele’s newly published book, You Are What You Risk: The New Art and Science of Navigating an Uncertain World is a must-read book to understand the connections between individuals’ risk profile and global risk management.   Introduction and Overview • Focuses on risk (3:09) • Brings many facets together so non-specialists can access information and knowledge (3:45)   Inspiration and Motivation for New Book • How the feedback of The Gray Rhino book tour inspired the idea of this new book (5:59) • How can the new book help readers understand their risk personalities (8:44)   Risk Fingerprint Concept and its Application to Individuals and Organizations • How do various factors affect the company’s risk profiles (11:37) • How do leaders’ personal risk fingerprint affect companies’ risks profile (12:47) • How countries’ risk cultures influence risk management decisions (14:07)   Risk Appetite and Risk Attitude • Chinese characters of Crisis - “Wei” “Ji” (18:40) • How someone perceives the risk influences risk tolerance and risk appetite (20:25) • How training and education can change risk appetite and risk attitude (23:10)   Global Risk Management and Environmental, Social and Governance (ESG) Movement • Challenges for global ESG movement (28:37) • How Olympic style competition could propel ESG movement (29:29)   Is the New Generation Really “Risk Averse”? • Why “Risk Averse” is not the proper description for new generations (33:30)   Takeaway Points of New Book (37:51)   Advice to Business Book Authors (41:20)