Welcome to the coaching knife where we cut to the root of the matter. In this episode, we speak to Paul Phillips, a performance consultant and author of How to create culture in rugby union. Focusing on the link between success and culture, we are going to cut to the root on how culture impacts on performance. Paul has consulted worldwide with teams like Otago in New Zealand and was director of rugby at Rugby Sant Andrea in ItalyHis philosophy is to grow great people through the medium of rugby union because it provides us with the platform to develop great people. Develop the person - develop the player!You can contact him at LinkedIN and you can find his book, How to create culture in Rugby Union, on Amazon