Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://digitalwritingcompass.com In episode 15 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about their marketing funnel, specifically relating to email. (00:00) Intro (02:40) Difference between referrals and affiliates (03:39) Why word of mouth trumps every form of marketing (05:20) The power of languaging (08:27) How to get everyone talking about your product (12:50) The biggest tip for e-commerce and physical product stores (18:29) The RIGHT way to do affiliate marketing (23:05) Why financial incentives aren't as effective as you think (24:08) Ship 30s future referral plans (27:46) Winner of FREE Ship 30 cohort -------------------------------------------------------------------- Download our FREE 13,000-word ultimate guide: http://startwritingonline.com Start writing on Typeshare: http://typeshare.co • Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole