For this episode, we interviewed the author of Wanting: The Power of Mimetic Desire in Everyday Life, Luke Burgis. Why do we want what we want? This topic is rarely presented in conversations, business meetings, or political agendas, but it has a comprehensive impact on our lives and shapes our societies. This episode explores the psychology behind human desires, role modeling, competition, and the awareness of intentional wanting. Luke Burgis has founded and led multiple companies. He’s currently entrepreneur-in-residence and director of programs at the Ciocca Center for Principled Entrepreneurship at the Catholic University of America, where he also teaches business and develops new education initiatives. He's also the founder and director of Fourth Wall Ventures, an incubator for people and companies that contribute to the formation of a healthy human ecology. He graduated from NYU Stern School of Business and later from a pontifical university in Rome, where he studied theology. He lives in Washington, D.C., with his wife, Claire. Get Luke’s book here: Wanting: The Power of Mimetic Desire in Everyday Life, Luke Burgis. Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo