In this episode, I speak Derrick Tchie from Hydration Records, a Gospel R&B label from the UK who started out as a blog and YouTube channel that now boasts over 180,000 subscribers! 
We talk about the idea of building a community/platform around a niche, sub-genre and promoting that community/niche before you try to promote your record label. 
Check out our new Directory, with hand-picked services and industry folk who can help your record label with bio writing, legal questions, royalty accounting, mastering and more!
http://otherrecordlabels.com/directory