In this episode of the Art of Longevity, we have the pleasure of chatting with Stuart Braithwaite, a member of the internationally renowned post-rock band Mogwai. Known for their masterful use of crescendos, Mogwai have been making music since 1995, with 11 studio albums that have gained increasing popularity over time, with their latest 'As The Love Continues' reaching the lofty milestone of #1 in the UK album chart.Stuart's recently published autobiography, 'Spaceships Over Glasgow,' offers an insightful exploration of the band's progression and key periods of their journey. Though they never consciously planned for their success, Stuart shares some valuable insights into how artists can remain relevant and popular over a long period of time. “I can’t see any of this as conscious…’ We weren't expecting to be making 5/ 6 albums, never mind 10/11”.Despite the resolute lack of long-term planning, Stuart and his merry band have become masters of the music long game. One key takeaway is the importance of confident incremental steps and staying true to the original values that inspired them to pursue music. Stuart notes that some bands lose their edge by changing their sound to fit a particular trend, while Mogwai remained steadfast in their approach.Maybe they are simply building to the crescendo that destroys all crescendos!Support the showGet more related content at: https://www.songsommelier.com/