Steve Mason first made his name as one quarter (and the frontman of) the Beta Band, one of the most critically lauded acts of the late 1990s. They mixed disparate genres like hip-hop, folk, dub, house, psychedelia to create something beautifully cohesive and arresting. Their tastes were so eclectic and their desire to make music so compelling that they ended up with something that took the DNA of the past and spun it into something wholly new. In that regard, there was a creative parallel with Super Furry Animals. Their first three EPs in 1997 and 1998 set out their musical agenda “to put a nuclear bomb under britpop” so convincingly that they were always going to struggle to meet the ludicrously raised expectations around them. When Eamonn Forde sat down with Steve for The Art of Longevity, Mason explained that the band’s self-titled debut album in 1999 was rushed and they spent their interviews ‘promoting it’ by saying how much they disliked it! The use of ‘Dry The Rain’ in the 2000 film High Fidelity was one of those rare moments where music in a movie can escalate the artists profile more than any other medium, and The Beta Band was suddenly bigger in the US than they were in the UK. Hot Shots II 2001 should perhaps be treated as their debut album proper and is the record Mason is most proud of. However, Internal tensions, politics and mounting pressure meant that Zeroes To Heroes in 2004 ended up their final album before the whole enterprise collapsed in on itself. Mason had already been issuing solo work, notably under the King Biscuit Time name, while the Beta Band were still operational and then evolved into the more electronic, but short-lived, Black Affair. It was the writing of ‘All Come Down’ that led to the career-vivifying Boys Outside album and its companion sub album Ghosts Outside. This was the first time Mason released music under his own name and thereafter he released a new album roughly every three years. Mason talks about his circuitous career – from being in a band but feeling like the pressure of it all was solely on his shoulders to operating under pseudonyms and finally venturing out under his own name. There are common musical threads, but he has found an approach and an audience where he can move at his own pace. Presented by Eamonn FordeSupport the show (https://www.songsommelier.com)