What motivates us to do… well, anything? Uri Gneezy is a behavioral economist who has changed our understanding of how incentives influence our decisions and actions. Adam and Uri take a deep dive into the psychology of rewards and punishments -- and when and why they backfire. Uri’s latest book “Mixed Signals: How Incentives Really Work” is out now. Transcripts for ReThinking are available at go.ted.com/RWAGscripts