Is every new product really "revolutionary?" Is this year's phone so different form last year's that it's really going to change your life in a meaningful way? Probably not. Marketing is nothing new, but in the world of Creator Marketing, things are evolving fast and it seems like companies are putting themselves in the driver's seat more often. My awesome wife Heather joins the podcast this week to help me dissect some recent releases from Sony and Rode to better understand how companies use creators as major parts of marketing plans, why viewers are starting to get fatigued buy it, and how to view things through ha critical lens to find what's really the most helpful info for you. Check out Heather's channel here:https://www.youtube.com/heatherjustcreate?This week's microphones:Heather: Lewitt LCT 440 Purehttps://bhpho.to/3k7cCIS (B&H)https://geni.us/ygRb95l (Amazon)Tom: Lewitt LCT 240 Prohttps://bhpho.to/3GTTmpH (B&H)https://geni.us/4fww (Amazon)Both mics were running into the Rodecaster Pro II on the generic "Condenser" preset. ?Learn Something Awesome:•My Final Cut Pro editing course: https://learnfinalcutpro.com•My podcast production course: https://podcasterplaybook.com•Send a voice, text, or video message to be included in a future episode!tom@enthusiasmproject.com or use the audio submission button at himynameistom.com!••••••••••••••••••••••••••••••••••••••••••••••• ?Support the Show https://patreon.com/tombuckhttps://buymeacoffee.com/tombuck•••••••••••••••••••••••••••••••••••••••••••••••? Connect!•All My Podcasts: https://himynameistom.com/podcasts•YouTube: www.youtube.com/tombuck•Twitter & IG: @sodarntom S9E09 | Series Episode 145Affiliate links mean I earn a commission from qualifying purchases. This helps support the show at no additional cost to you.Podcast Artwork by Kevin RamirezOriginal theme music written by Patrick Boberg and performed by Mike AlvarezSupport the show