Not every author aspires to become a bestseller. But if your goal is to join the ranks of one of these coveted lists, such as the New York Times, then there are a few key things to know before you get started. Our guest today, Esther Fedorkevich, is uniquely qualified to share advice on this multifaceted topic. Not only is she the founder and CEO of her very own thriving literary agency, The Fedd Agency, but she has also helped over 100 authors hit the New York Times Bestseller list! Tuning in, you’ll hear insights from Esther’s years of experience as she unpacks what it takes to produce a bestseller, why it relies on more than just good writing, and how the decline of retail and the rise of social media has changed the way that people discover books and authors. In our conversation, Esther reflects on how her love of literature, people, marketing, and sales puts her in an excellent position to support writers, before detailing the important role she plays in helping authors and celebrities uncover the story that they are uniquely qualified to tell. We also discuss what authors need to know about marketing their books, identifying when it's time to enlist the help of a qualified sales team, and how to get books into the hands of readers, before revisiting an important reminder that the ultimate goal is not about selling copies, but changing lives. If you’re interested in sharing your story with the world but are unsure of where to start, then you’ll definitely want to hear all that Esther has to say!