In this episode, Cherise is joined by Bob Carbaugh, AIA, Project Architect at Scott Edwards Architecture, LLP in Portland, Oregon. Bob is keenly interested in the integration of story and identity into architecture and interiors. He works frequently in the hospitality sector with restaurant and brewery clients across the nation.Bob shares his insights into working on the Steeplejack Brewery & Taproom located in Hillsboro, Oregon. Built in a vast industrial warehouse space, the 16,500 sf production brewery and taproom faced the challenge of how to architecturally re-interpret their brand identity and humanize the warehouse scale in a meaningful way.You can see the project here as you listen along.The focal point of the building is the brewery itself, on center stage and axially aligned to the front entry doors, so that when you walk in you feel immediately immersed in the brewery. SEA coordinated closely with the system designers to keep things clean and organized so that the tanks stood out. Larger tanks stack behind the smaller ones, and their placement splays outward toward the entry to create a sense of drama and forced perspective. This project had unique challenges and opportunities: re-interpreting the identity of restored a 110+ year old church to an open warehouse,navigating jurisdiction requirements to install an indoor food cart,access to a supply of reclaimed wood, and much more!If you enjoy this episode, visit arcat.com/podcast for more. If you're a frequent listener of Detailed, you might enjoy similar content at Gābl Media.