In episode #2309, we look at the importance of storytelling in marketing. It may be the oldest, but it’s still the most effective marketing strategy. Today we break down what makes it so effective and how to use it most effectively. Tune in for a few examples of good storytelling and resources to deepen your knowledge on the topic.
TIME-STAMPED SHOW NOTES:

[00:21] Today’s topic: The importance of storytelling in marketing.

[00:27] The effectiveness of the age-old marketing technique: storytelling.

[00:53] How to use storytelling effectively.

[01:28] Examples of effective storytelling.

[02:38] The frameworks of good storytelling.

[03:43] Check out neilpatel.com/about for an example of storytelling for B2B.

[04:03] That’s it for today!

[04:15] Go to marketingschool.io for more resources based on today’s topic.

 
Links Mentioned in Today’s Episode:
 

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro



Pixar Storytelling: https://www.amazon.com/Pixar-Storytelling-Effective-Pixars-Greatest/dp/1717736408



Storyworthy: https://www.amazon.com/Storyworthy-Engage-Persuade-through-Storytelling/dp/1608685489


 
Leave Some Feedback:
 
 

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

 
 
Connect with Us: 
 

Neilpatel.com


Quick Sprout 

Growth Everywhere

Single Grain


Twitter @neilpatel 

Twitter @ericosiu


Learn more about your ad choices. Visit megaphone.fm/adchoices