Your number one job in your real estate practice is to generate new business.  Without a steady stream of new listings, nothing else matters.  You could have the most polished listing presentation, be fantastic at pre-qualifying prospects, and even be a great negotiator and closer, but without leads, none of that matters.
Working with sellers of listings that didn’t sell can be a goldmine; it can strap rocket boosters to your lead generation machine and end the feast and famine cycle forever once you get good at it.  Along with listings come buyer leads, so concentrate on listings and the buyers will come.  Grizzled veterans like to say, “You have to list to last!”, and they are correct.
The following are not all of the secrets but are some of the top secrets you may be surprised by when prospecting Expired Listings...
WARNING: 2023 Housing Market
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