When the early lead generation sites came on the scene, they were all the rage.  A new way for agents to connect with prospective buyers and sellers - and for many, a way to avoid picking up the phone to prospect.  It worked -- for awhile.  In 2007, according to NAR, the average real estate team got a 38.5% ROI on their online ad spending. Today,  that ROI number has been decimated to a negative 32% ROI.  Oversaturated?  Yes!  But our expert also has a lot to say about the importance of the agents role in converting online leads and the impact of what they do (or don't do) has on their results.  We boldly talk about a topic no one else in the industry is willing to address...that online lead generation has its own 'bubble' coming!  Will you be prepared to shift or be taken down in the bust-up of a method that has wrongly become,for many agents, their sole source of generating leads?
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