In this episode, Katrin shares how working on personal branding and marketing as a university project launched her sketchnoting career and increased her visibility on LinkedIn.Sponsored By ConceptsThis episode of the Sketchnote Army Podcast is brought to you by Concepts, a perfect tool for sketchnoting, available on iOS, Windows, and Android.Concepts’ infinite canvas lets you to sketchnote in a defined area while still enjoying infinite space around it — to write a quick note, scribble an idea or to keep pre-drawn visual elements handy for when you need them most.The infinite canvas lets you stretch out and work without worrying if you’ll run out of space. When combined with powerful vector drawing that offers high-resolution output and complete brush and stroke control — you have a tool that’s perfect for sketchnoting.SEARCH “Concepts” in your favorite app store to give it a try.Running OrderIntroWelcomeWho is Katrin?Origin StoryKatrin's current workSponsor: ConceptsTipsToolsWhere to find KatrinOutroLinksAmazon affiliate links support the Sketchnote Army Podcast.Katrin on LinkedInKatrin's websiteKatrin on InstagramEva-Lotta LammThe Sketchnote Handbook: The Illustrated Guide to Visual Note Taking by Mike RohdeEat to Beat Depression and Anxiety: Nourish Your Way to Better Mental Health in Six WeeksDr. Drew Ramsey podcastGoogle career event for women.Richard van der BloomAndrew D. HubermanHell Yeah or no by Derek SiversSketchnoting: Communicate with Visual Notes with Eva-Lotta LammToolsPen.Notebook.Steadtler pigment linersStabilo pensCopic markersTombow brush pensiPadProcreateDrawing glovesPaperlikeTipsPick a project you are really exited about.Don't compare yourself to othersDon't overcomplicate things. Don't overcomplicate sketchnoting.Don't over value talent. CreditsProducer: Alec PulianasTheme music: Jon SchiedermayerShownotes and transcripts: Esther OdoroSubscribe to the Sketchnote Army PodcastYou can subscribe to the podcast through iTunes, Google Podcasts, Spotify, Amazon Music, YouTube or your favorite podcast listening source.Support the PodcastTo support the creation, production and hosting of the Sketchnote Army Podcast, buy one of Mike Rohde’s bestselling books. Use code ROHDE40 at Peachpit.com for 40% off!TranscriptMikeHey everyone, it's Mike and I'm here with Katrin Wietek. How are you doing, Katrin? KatrinI'm really good and I'm really honored to be on your podcast today, Mike. MikeAnd it's so great to have you. I'm excited to hear your story and all the things you have to share with us. But first, I understand that you have a nickname, Kat, and I would love to hear what's the origin story of the nickname. KatrinActually, in 2014 and 2015, I went for a work and travel year in New Zealand. I'm originally from Germany. And I decided I wanted to go to the place that's the furthest away from Germany, and that was New Zealand, and it was also beautiful on top of that. I worked at a little cafe restaurant thingy and there was another employee from Germany and her name was Karina, so Karina in English and our boss, he switched up our names all the time. And then one day he said, "You know, from this day on, I'll call you Karina and your Kat." From that day on, with all my English-speaking friends, I stuck with Kat, basically. So yeah, that's how Kat came to be. MikeOh, that's great. You probably know how to make a really good flat white then, I suspect if you worked in a cafe in New Zealand, eh? KatrinMy barista skills came a little bit later. They didn't trust me with the coffee machine. I was basically waiting tables and getting orders in and working on the till and everything. But a little bit later I was finally taught how to do coffee MikeOh, good, good. I'm glad to hear that. That's very important. If you go to New Zealand, you have to have a flat white, I think, or Australia. KatrinOr Mocha. MikeMocha, yeah. KatrinDon't forget the Mocha. MikeThat's my wife's favorite drink, so she would be happy to hear that. Katr