Virgin Voyages is a cruise line that aims to offer a unique experience to the adult traveler. The company has also partnered with a Creative Collective, including some of the most sought-after interior designers, artists, and architects, to create a sleek, contemporary, and stylish look for the ships.  Virgin Voyages offers city-like eating to sea with 20+ food choices onboard, with no traditional dining rules. The company has also banned single-use plastics on board its ships, including straws, bottled water, other beverage bottles, and food packaging.  Virgin Voyages is committed to having one of the cleanest fleets at sea and has offset its direct climate change emissions by purchasing carbon offsets, making the brand the first cruise line to become carbon-neutral for its direct emissions footprint from its first day of commercial operation. But what does all this mean> Ultimately, Virgin Voyages is attempting to build a narrative that its ships will be cooler and edgier than what's currently on the market. But I want to learn more about the role of technology in delivering new experiences in the industry. At the X4 Summit in Utah, Tamara Pluviose, Director of Digital Strategy, at Virgin Voyages, shares her insights and how technology is transforming the cruising experience. Tamara owns the B2C, and B2B digital experiences at Virgin Voyages, and part of that is ownership of the strategies and tactics that help deliver more human brand experiences.