Episode 8: Make the Connection by Creating a Social Network
Welcome back to a new episode of Make the Connection with Melanie Borden.
In this episode, Heather Monahan and I talk all about social media and building your own audience. Heather Monahan is a best-selling author, keynote speaker TEDx speaker, and has most recently been appointed to the board of directors at Healthlink Corp.
We dig into:
3:00 How a social media presence and your personal brand should transfer from offline to online
8:08 Various social strategies you can use to grow your business online
13:36 The LinkedIn algorithm
16:01 Types of storytelling posts for Social Media
21:15 Analytics platform for LinkedIn

Connect with Melanie Borden
LinkedIn - Managing Member - Melanie Borden, LLC | LinkedIn
Instagram - Melanie Borden (@melaniebordenllc) • Instagram photos and videos
Youtube - Melanie Borden - YouTube
Twitter - Melanie Borden (@mbordenllc) / Twitter
Email me at melanieborden@melanieborden.com

Connect with our guest Heather Monahan
Facebook: Heather Monahan
Twitter: www.twitter.com/_heathermonahan
Instagram: Top 50 Keynote Speaker 2022 (@heathermonahan) • Instagram photos and videos
Youtube: Heather Monahan - YouTube
LinkedIn: Heather Monahan - Author - HarperCollins Leadership | LinkedIn
Website: www.heathermonahan.com