In this podcast episode, I'm joined by Alex Zeltcer, the CEO and Co-Founder of nSure.ai, who shares insights on payment fraud prevention in the crypto industry. He debunks the notion that preventing fraud in the crypto space is a complex process and provides real-life examples of how fraudsters attempt to attack crypto businesses. Alex also offers practical tips for listeners to safeguard themselves against such attacks. Furthermore, Alex sheds light on how his company is utilizing predictive AI to detect and prevent fraud, while maintaining the best possible customer experience. We also address the misconception that crypto fraud prevention is challenging and discuss the five most common ways that fraudsters target the crypto industry. Lastly, we delve into the significance of KYC in maintaining a healthy financial system, and the dilemma of customers' reluctance to disclose their personal information, despite it being a crucial aspect of the process.