In today's episode, James is sharing some great tips on how everyday people can write interesting books that really grab their readers' attention.  Everyone has a really interesting story to tell, and personal narratives are the most powerful stories out there. He goes on to stress the importance of not relying solely on scientific proof to make your point, and instead focusing on crafting a compelling story that your readers can connect with. To illustrate this point, James talks about how Annie Duke used her experience in the world of poker to connect decision-making concepts to statistics, creating a really powerful narrative that resonated with readers.James talks about the necessity of adding to the frontier of knowledge. He explains why it's so important to say something new and different in your writing, rather than just repeating the same old ideas. He mentions Ryan Holiday and Robert Greene as experts at making old ideas new and relevant again.Finally, James gives us some tips for becoming a better writer, including reading widely, practicing writing regularly, and learning how to edit and revise effectively. With these six rules in mind, James encourages us all to start writing our own compelling stories.If you're thinking about writing a book that really stands out and connects with your readers, this episode is a must-listen.