Whereas copy is designed to get your audience to take action, content is designed to entertain, inspire, or educate. Of course, many copywriters also write content for their clients. 

If you're a copywriter looking to add content, or a content writer who is learning to write copy, this episode is for you. Find out why copywriting makes you a far more effective content writer, why you can charge your copywriting rates for content, and where to include content within your portfolio (especially if you don't want to be marked as a novice). 

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