One word that's key to an integrator's credibility (and as a result, profitability) is "competence." Defining that word (and putting it into practice) properly is critically important when you're building and maintaining a business in the universe of tech. This rollicking roundtable includes Peter Aylette from Archimedia and CEDIA staffers Samantha Ventura, David Meyer, Walt Zerbe, and Ed Wenck. For more on CEDIA, check out cedia.net.