We review Sir Keir Starmer’s five “missions” as he’s set them out in the eventuality that he and Labour win the next election. Kirsty takes us to comms school with the essential Buchanan Comms Tips (we also mastermind her slogan for when she runs to be Prime Minister). She analyses where Keir Starmer and Rishi Sunak are delivering effective communications; where their slogans and pledges fall short and where they differ. Plus we look back at some of the most effective political slogans from history. Frankie dissects how Keir Starmer’s messaging has changed in the last couple of years and whether that should be a cause of concern for voters in the years ahead. Plus, in light of the government’s new plans for immigration, Frankie gives us a deep dive into her work with asylum seekers, and what new plans for a questionnaire for those from some countries will actually mean. We've also got a special announcement and we look ahead to our outing to the Kebab Awards - the full debrief will be on next week's episode. Join us online: whitehallsources.com