Digital transformation has been the top of the agenda for businesses for many decades, yet, with the pace of technology advancement, the growing expectations of the modern-day consumer, and the number and scale of disruptions, the pressure to digitally transform is now greater than ever before. As such, the skills and experience expected from the executives in charge of leading this change have evolved to encompass 'digital'. In this episode, we're joined by Dunc Lowe, Head of Supply Chain at Campari, and James Absalom, Group CEO of Walter James to discuss why a fixation on the 'digital' in 'digital transformation' is distracting chief supply chain officers from the most critical component of transformation, change management.
 
About the speakers
Dunc Lowe has over 25 years of leadership experience running supply chain operations for international FMCG businesses. As the Head of Global Supply Chain for Campari Group, a major player in the global spirits industry, Dunc is responsible for the end-to-end supply chain. Before his current role, Dunc was SVP of Supply Chain Foods Europe at PepsiCo, responsible for 28 food manufacturing sites across Europe and South Africa with over 9000 personnel. 
 
James Absalom is the Group CEO and Founder of global executive search and human capital advisory firm, Walter James (WJ), with responsibilities in leading and developing the group companies' global strategic growth, value, and performance. In addition to this role, James is the CEO of Euromedica, a life sciences executive search firm acquired by WJ in 2016, and the Chairman of Balwin Boyes, a board and executive search advisory firm acquired by WJ in 2020.