With his sharp eye for identifying specific areas where the cost of housing is high, but the land is still affordable, Johnny Martinez has become an expert and gained a significant advantage in his market. Through strategic investments in these areas, he has created equity and generated cash flow, enabling him to run his Airbnb business or sell his investments for a profit.Johnny's ability to identify these lucrative areas serves as an inspiring example that you too can excel in this business, if you have the passion and drive to champion it.Want to become like Johnny and invest like a pro? Make sure to check out Brent’s Land Sharks program.----------Show notes:(1:08) Beginning of today’s episode(1:30) From stand-up comedian to buying his first land and building his first Airbnb(5:04) Real Estate as a Pathway to Get Ahead and Get Out of the Rat Race(17:13) How to specifically pick a market and what standards to follow?(18:28) Look for cheap land cost in high resale value(21:12) Understanding Your Market: A Critical Component of Real Estate Investment(24:17) The Borrowing Power Advantage: Leveraging W2 Job for Real Estate Investment(26:27) You need to increase your income, get out there and find another way to stack money----------Resources:AirbnbAirDNAZillowRedfinFollow Johnny hereTo speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community are endless, what are you waiting for?