Kevin is joined by Amy Baer, veteran producer and studio executive, to discuss her multi-faceted Hollywood career.Amy Baer, Producer & Studio ExecutiveToday we have the pleasure of speaking with Amy Baer, a trailblazer in the entertainment industry. With a diverse background that includes work at major studios, heading an independent development fund, and producing, Amy's expertise is unparalleled. Her impressive track record speaks for itself, with films under her supervision and/or production grossing a staggering $2 billion worldwide. But that's not all, Amy is also a champion for women in the entertainment industry, serving as the board president of Women in Film and the head of Landline Pictures.The audience is all that matters (3:00)Kevin kicks off the podcast by delving into a topic that holds great significance to both him and Amy - the importance of knowing your audience. Amy talks about creating content, any content, and how important it is to know who you are creating that content for.Heading up CBS Films (6:02)Kevin asks Amy what it was like running CBS Films for four years and having the authority to green-light movies. Amy talks about her experience running the studio in a tumultuous time in the entertainment business during an actors’ strike, a writers’ strike, and an economic downturn. The pair discuss what a tremendous responsibility it is to make the decision to green-light a film and the business factors that go into making that decision.Landline Pictures and the importance of knowing your audience (17:22)Sticking with the theme of knowing an audience, Amy discusses her new production studio, Landline Pictures, where the focus is making movies for older audiences. Kevin talks about the importance of research, and Amy shares the amount of research that went into deciding to make films for this specific audience. Growing up with a famous father and making it on her own (23:22)Kevin asks Amy what it was like growing up with Happy Days’ Tom Bosley as a father. Amy shares childhood memories of visiting the set of Happy Days and hanging out with her father’s work friends including Ron Howard. The pair discuss nepotism in Hollywood and how Amy made it on her own. Advocating and fighting for women in the entertainment industry (35:55)With her extensive filmmaking experience, and as board president of Women in Film, Amy has a unique perspective on being a working woman in the entertainment industry. Amy discusses her early female mentors and successfully maintaining a work-life balance as a Hollywood executive. Amy stresses the importance of communication and community with other women as something that is needed in the industry.What’s next for Amy Baer (43:39)Kevin asks Amy what she is currently working on, and what she is excited about. Amy discusses two new projects at Landline Pictures including Back Nine, a new film starring Renée Zellweger.Host: Kevin GoetzGuest: Amy BaerProducer:  Kari CampanoFor more information about Amy Baer:LinkedIn: https://www.linkedin.com/in/amybaergiddenmedia/Twitter: https://twitter.com/GiddenMediaMRC Film/Landline Pictures: https://www.mrcentertainment.com/newsroom/mrc-film-launches-landline-pictures-with-industry-veteran-amy-baerFor more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678