Kevin is joined by Academy Award-nominated editor David Rosenbloom to discuss his experience in the editing room and how audience research affects the final cut.David Rosenbloom, EditorDavid Rosenbloom has had an incredible career, working on critically acclaimed and award-winning films like The Insider, Rudy, The Black Mass, All Good Things, and the recently released Plane. In this podcast, we'll delve into David's background, his process for editing, and his experience with audience screen testing. We'll also hear some behind-the-scenes stories and insights that only a seasoned film editor like David can provide. Whether you're a film buff, an aspiring editor, or just someone who appreciates the art of filmmaking, this podcast is a must-listen!An important and close relationship (2:52)Kevin opens the podcast by discussing the close, important relationship between the film's editor and the person who is running the test screening. Kevin calls it the closest relationship and David agrees as they discuss the value of the information gained during an audience test screening.Good editing vs. bad editing (16:48)David discusses the differences between good editing and bad editing, which  David calls the hardest thing to judge.. He compares editing to the music in a film and knowing when to make a cut or when to let a shot go on longer. How an audience reaction led to a big change (20:26)Kevin asks David about the biggest change that he has made to a film based on the audience's reaction at a test screening. David brings up the film Out of the Furnace, where the lead initially dies at the end of the movie. The two discuss how the audience's reaction led to David recutting the film to save the character. Early mentors and TV work on Hill Street Blues (20:41)David and Kevin discuss David’s early years as an editor on television shows. The two talk about the evolution of editing technology and how a 24-year-old David was given the opportunity to direct an episode of Hill Street Blues.The alchemy of moviemaking (32:24)David talks about the moviemaking process and the important relationship between the film’s editor and the director. They discuss David’s experience in editing sports movies like the audience-favorite Rudy.Applause for editing (37:45)Together, David and Kevin explore what makes great editing and how it can elevate a film to new heights. David shares his personal experience of watching All That Jazz for the first time and the moment he realized that editing could inspire applause. Pace is a 4-letter word (45:18)David and Kevin talk about the intricacies of editing and why David hates the word “pace” in audience feedback. Kevin talks about the film’s length being a director’s issue while the pace is more of an editor’s issue. Audience engagement is discussed as well as when a film is too fast, too slow, or just right.Host: Kevin GoetzGuest: David RosenbloomProducer:  Kari CampanoFor more information about David Rosenbloom:IMDB: https://www.imdb.com/name/nm0742430/Wikipedia: https://en.wikipedia.org/wiki/David_RosenbloomFor more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678Facebook, Twitter, Instagram: @KevinGoetz360Linked In @Kevin GoetzScreen Engine/ASI Website: www.ScreenEngineASI.com