10 min listen
866: [Part 1] The Hooked Model: How to Manufacture Desire in 4 Steps By Nir Eyal
866: [Part 1] The Hooked Model: How to Manufacture Desire in 4 Steps By Nir Eyal
ratings:
Length:
10 minutes
Released:
Feb 13, 2023
Format:
Podcast episode
Description
Nir Eyal of NirAndFar talks about how to manufacture desire in 4 steps. This is part 1 of 2.
Episode 866: [Part 1] The Hooked Model: How to Manufacture Desire in 4 Steps By Nir Eyal
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.”
Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products.
In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today.
Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn).
Nir attended The Stanford Graduate School of Business and Emory University.
The original post is located here: https://www.nirandfar.com/how-to-manufacture-desire/
Visit Me Online at OLDPodcast.com
Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily
Learn more about your ad choices. Visit megaphone.fm/adchoices
Episode 866: [Part 1] The Hooked Model: How to Manufacture Desire in 4 Steps By Nir Eyal
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.”
Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products.
In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today.
Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn).
Nir attended The Stanford Graduate School of Business and Emory University.
The original post is located here: https://www.nirandfar.com/how-to-manufacture-desire/
Visit Me Online at OLDPodcast.com
Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Feb 13, 2023
Format:
Podcast episode
Titles in the series (100)
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