Kaya Yurieff is a reporter at The Information covering the Creator Economy. Joe Caporoso is the President of Team Whistle and founder of Badlands, a subscription podcast covering the New York Jets. Both join Big Technology Podcast to discuss whether the Creator Economy — a term for the online content creator business — was overblown. We dig into the motivations of platforms and VCs looking to build businesses off those who believed they could make a living by posting on social media. And we examine how creators who make it do so successfully.
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My article that kicked off the discussion: The Creator Economy Was Way Overblown