In May, Amazon VP and distinguished engineer Tim Bray said he was leaving the company. Amazon had just fired employees who spoke out against its working conditions, and Bray couldn’t tolerate it. He handed in his resignation and published an astonishing blog post detailing his decision—an unprecedented move for an executive inside the tech giants. “I choose neither to serve nor drink that poison," he wrote. By listening to Bray, we can learn a bit more about how people inside the tech giants view their power, and how they might drive change as Congress and regulators stand still.