How well do you know your customers and I'm not talking just their demographics or their buying preferences; I'm talking about their lifestyle, their desires, and why they make the choices that they make. Our guest today is Monica Sharma-Patnekar from Business with Monica. She is walking us through her three part framework for getting to know our customers better, so that e-commerce brands can build stronger connections and sell more of our products. Monica is an e-commerce brand mentor and consultant, a purpose driven brand marketing and strategy professional with 17 years of global experience building brands. She's worked across different sectors and companies from Fortune 500 to starting and scaling companies as well. Monica offers high touch coaching and mentorship to small businesses, conscious ecommerce, and product based business owners. She is Dutch by birth and Indian by Heritage, global by choice and education. She's a creative thinker, a dancer, a chai fanatic, and a mom of two girls. I know you're going to learn a lot today from Monica.  Today's episode is brought to you by our Is wholesale right for you? private podcast. Yep, if you want me in your earbuds longer, you can have me. You can get access to this free on-demand private podcastat the link below. This is a 12-part audio series that will help you decide whether wholesale is a good next step for your business. And the best part, you can binge it in less than an hour! After listening to this audio series, two things will be true: 1) You'll know whether you want to pursue wholesale for your product business. 2) You'll have the confidence and action steps to get started with wholesale. Sign up for the Is wholesale right for you? private podcast.  SIGN UP  Today’s episode is brought to you by our Is Wholesale Right For You masterclass! During this free, on-demand masterclass, we’ll walk through 12 questions to ask yourself to determine if you, your products, and your business are ready to sell wholesale. I’m sharing my own tips for you to move forward confidently with your next steps. GET ACCESS If you’re ready to take the next step in getting to know your real clients through their personalized story, make sure you download Monica’s checklist for the 4 D’s to help you discover your customers’ needs, wants, and desires! DOWNLOAD NOW You can view full show notes and more at prooftoproduct.com/283.