“I see brand as reputation, and I see reputation as what people say about you when you're not there.” Today, join Alex (@AlexHormozi) as he guests on Behind the Brand with Bryan Elliot and share his criteria on what makes a brand, what he thinks of fast tracking to financial freedom, and the beliefs he longer follows. This is part 2 of the interview.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on Behind the Brand’s YouTube Channel!Timestamps:(0:50) - What is a deep belief you had that you no longer believe in? (8:57) - The criteria Alex uses when he hires people (16:24) - How do you create a competitive advantage? (25:49) - Is there a fast route to financial freedom?(35:49) - Definition of a brand & how do you build one?(38:34) - Final parting words of advice from Alex & about his booksFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition