Courtney Coupe is the head of Great Big Story, a cinematic storytelling unit of CNN. Since it launched in 2015, Great Big Story has produced countless mini-documentaries, primarily distributed on Youtube. Courtney discusses how Great Big Story has honed their brand, why she thinks certain stories go viral, and why they turn down 80% of incoming pitches, even from their own producers.Check out Great Big Story on YouTubeFind Rough Cut on InstagramFind Host Jennie Butler on InstagramFind Producer Sky Dylan-Robbins on Instagramhttps://www.roughcutpodcast.com/This episode is brought to you by Musicbed, which has made it easier than ever for you to find the song you're looking for with intuitive and easy-to-use browse and search, amazing indie artists and bands, incredible composers, and thousands of songs to choose from. To create your free account, go to musicbed.com. Plus, as a Rough Cut listener, you’ll get one month of subscription for free — or 20% off of a single-song license. Just enter promo code ROUGHCUT, all one word, when you check out.