Wil Slickers, a former Marriott employee, has turned into a short-term rental guru (and our podcast producer). He began his journey by utilizing his parents' 2 bed 2 bath apartment above their garage as his first rental property. Through his experience working at Marriott, Wil established a baseline for what makes a good guest experience. He discovered that by using smart locks, he could replace the need for someone to work at a front desk.
Wil believes that turning normal homes into destinations is a sweet spot for Airbnb. He encourages others to get creative and have fun with their rentals. Wil emphasizes the importance of understanding why technology is necessary, but it should also not replace people for everything. He recommends hiring someone to interact with guests on a personal level and focusing on revenue management. Wil notes that not all properties will be successful as short-term rentals, so it's important to use yield management for pricing strategy.
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Signup for MarketMinder for FREE?
https://www.airdna.co/vacation-rental-data/app/register 
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Read the “U.S. Market Review”: 
https://www.airdna.co/blog/airdna-market-review-us-december-2022?utm_source=podcast&utm_medium=social&utm_campaign=DecUS22Review
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Read “Europe Market Review”: 
https://www.airdna.co/blog/airdna-market-review-europe-december-2022?utm_source=youtube&utm_medium=social&utm_campaign=DecEU22Review
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Connect with Wil on LinkedIn: 
LinkedIn: https://www.linkedin.com/in/wil-slickers/
Hospitality.fm: https://hospitality.fm/
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Connect with Mariah on LinkedIn:
LinkedIn: https://www.linkedin.com/in/mariah-kamei/ 
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Connect with AirDNA on LinkedIn, Twitter, TikTok, and Instagram:
LinkedIn: https://www.linkedin.com/company/airdna/ 
Twitter: https://twitter.com/airdna 
TikTok: https://www.tiktok.com/@airdna.co 
Instagram: https://instagram.com/airdna.co