This week on Cleaning Up, Michael is joined by James DeMuth. James is co-founder and CEO of Seurat Technologies, a specialist in 3D metal printing, or Additive Manufacturing. With their own licensed laser technology, their aim is to decarbonize traditional, emissions-intensive manufacturing processes by competing with them, and ultimately, displacing them. Relevant Guest & Topic James is evangelical about the potential of Seurat’s technology to transform the manufacturing industry for the better:“Our goal is to make hardware production as simple to do and as cheap to produce as it is to write code and software... I don't think we have any concept, at all, for the explosion in applications that we would see when that happens.” Relevant Guest & Topic Links:Area Printing Explained https://www.youtube.com/watch?v=llAcqwD2TBY Seurat Technologies Inc. https://www.seurat.com/ The Economist on Seurat and Additive Manufacturing https://www.economist.com/science-and-technology/2022/03/19/a-new-type-of-3d-printing-may-bring-it-into-the-mainstreamOn Seurat’s 2024 plans for a 100,000-square-foot factory https://www.bostonglobe.com/2022/10/06/business/local-3d-printing-startup-build-new-factory-mass-production/?p1=BGSearch_Overlay_LatestStories A comprehensive look at Seurat’s approach to additive manufacturing https://issuu.com/inovar-communications/docs/metal_am_spring_2022/141?fr=sN2VjNjQ3NDg2NTg Why the name? https://www.youtube.com/watch?v=QmzUHwFGKtI  Guest Bio: Since co-founding Seurat in 2015, DeMuth has served as the company’s CTO, and as of 2020, their CEO. DeMuth spent six years at the Lawrence Livermore National Laboratory, as a Research Associate, then as a Mechanical Engineer working in Advanced Manufacturing and Fusion Energy. At LLNL, DeMuth worked on power generation, additive manufacturing technologies, and the Laser Inertial Fusion Energy (LIFE) Engine. DeMuth holds a BSc from Santa Clara University in Mechanical Engineering, and an MA from Stanford University in Mechanical Engineering.