Cognitive anthropologist Chris Kavanagh and psychologist Matthew Browne, hosts of the podcast Decoding the Gurus, share some of their criteria for what makes a guru, discussing a few of the many personalities they've covered on their podcast: Elon Musk and Jordan Peterson and Joe Rogan, oh my. They discuss the horrors of social media, the importance of trusting experts (but how academic credentialism can lead people astray too), how the biggest internet gurus tend to skew male, and why basically we need more scientists with mass appeal. 

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