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141. Steve Fretzin, Be That Attorney — Business Development: How Soft Skills Double Revenue

141. Steve Fretzin, Be That Attorney — Business Development: How Soft Skills Double Revenue

FromPersonal Injury Mastermind


141. Steve Fretzin, Be That Attorney — Business Development: How Soft Skills Double Revenue

FromPersonal Injury Mastermind

ratings:
Length:
44 minutes
Released:
Sep 22, 2022
Format:
Podcast episode

Description

Relationships drive business. But how do you identify the connections that will generate more business for your firm? Enter Steve Fretzin. He works with start-up solos to attorneys at large firms - originating over $6 million in billables a year. He is also the host of the Be That Lawyer podcast and a four-time author.
Business development - or connecting one-to-one - is based on soft skills that might not come to every attorney naturally. But that's okay. Steve is here to help give you insight and practical tools to help your business grow. He covers best practices for business development and how to stay accountable to your own priorities.
What's in This Episode?

Who is Steve Fretzin?

How to define business development for law firms.

What are the most important actions when developing a book of business?

How to make decisions based on priorities and not the inbox?

What is the best thing solo attorneys can do for business development?

What secret power do introverts have?

What soft skills are needed to make the sale?
Released:
Sep 22, 2022
Format:
Podcast episode

Titles in the series (100)

Elite personal injury attorneys and leading edge marketers give you exclusive access to growth strategies for your firm. Host Chris Dreyer of Rankings.io brings his expertise in legal marketing, honed through years of work with hundreds of law firms across the country. Being at the forefront of marketing is all about understanding, which is why PIMM features marketing luminaries like Seth Godin and Neil Patel. Previous marketing guests also include Rand Fishkin, Chris Do, and John Ruhlin and previous elite personal injury attorney guests include John Gomez (Gomez Trial Attorneys), Joe Fried (Fried Goldberg), and Ed Herman (Brown & Crouppen), to name but a few.