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    117. Brandon Yosha, Yosha Cook & Tisch — Innovation: The New Guard on Foundation and Future Marketing

    117. Brandon Yosha, Yosha Cook & Tisch — Innovation: The New Guard on Foundation and Future Marketing

    FromPersonal Injury Mastermind

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    117. Brandon Yosha, Yosha Cook & Tisch — Innovation: The New Guard on Foundation and Future Marketing

    FromPersonal Injury Mastermind

    ratings:
    Length:
    27 minutes
    Released:
    Apr 7, 2022
    Format:
    Podcast episode

    Description

    Brandon Yosha has large shoes to fill. The son of Buddy Yosha - nationally renowned trial lawyer - he joined Yosha Cook & Tisch and quickly made headlines. Within five weeks of joining the firm he was entrusted to deliver an opening argument against Indianapolis Power and Light. The resulting verdict? $20.3 Million in damages. This former Division I athlete is carving his own path as a promising attorney. He is the youngest recipient of the prestigious Marquis Who's Who list of Top Lawyers in America and has served over 100 clients since 2019.
    I caught up with Brandon to understand what went into preparing for his monumental first trial. We also discuss the importance of mentors, putting the client first, and the power of blending traditional and new marketing.
    What's in this Episode?

    Who is Brandon Yosha?

    What did you learn from securing a $20.3 MM verdict in your first trial?

    How does relationship equity factor into the growth of a law firm?

    What traditional models of marketing have the largest ROI?

    How can TikTok shape the future of a law firm?
    Released:
    Apr 7, 2022
    Format:
    Podcast episode

    Titles in the series (100)

    Elite personal injury attorneys and leading edge marketers give you exclusive access to growth strategies for your firm. Host Chris Dreyer of Rankings.io brings his expertise in legal marketing, honed through years of work with hundreds of law firms across the country. Being at the forefront of marketing is all about understanding, which is why PIMM features marketing luminaries like Seth Godin and Neil Patel. Previous marketing guests also include Rand Fishkin, Chris Do, and John Ruhlin and previous elite personal injury attorney guests include John Gomez (Gomez Trial Attorneys), Joe Fried (Fried Goldberg), and Ed Herman (Brown & Crouppen), to name but a few.