Over the last 18 months, Halfords has experienced 3x growth and according to the CEO it's been primarily driven by women and under 35's all clamoring to buy a bike. A report by TFL also claims that more people cycling would save the NHS £1.7 billion a year by preventing deaths that are a result of physical inactivity.In this week’s episode of The Good, The Bad & The Advertising, Amy and Dino are joined by special guest Deolu King. Not only is Deolu an expert in social media, having been an early employee at Facebook, and now the VP of paid social at Essence. But she's also the co-founder of I AM History, a platform designed to celebrate and amplify black history and black culture.Together they discuss how advertising can get more people cycling and feeling safe on the roads, after "The great bicycle boom of 2020".What would make you feel safer cycling on the roads?Let us know!https://www.linkedin.com/in/amy-williams-/https://www.linkedin.com/in/dinosaw/https://www.linkedin.com/in/deoluking/The show was produced by Charley Tunnicliffe. The sound engineer is Alex Rayment. Find out more here: www.alexrayment.com Hosted on Acast. See acast.com/privacy for more information.