If you’ve been around online business for some time, you’ve likely heard the saying “the money is in the list.” There’s a reasonable deal of truth to it — the more people you have paying attention to you, the easier it will be to reach their inbox and sell them your products or services or recommend to them relevant affiliate offers. That’s actually how I connected with today’s guest probably over a decade ago. Matt McWilliams is a prolific voice in online marketing who has helped some of the most prominent figures in online business dominate their product launches. His new book is “Passions into Profits,” which you can find at PassionsIntoProfitsBook.com. Tune in to learn about high-quality strategies to help you grow your email list and ensure that you have a large audience of subscribers eager to hear what you have to say and likely to contribute to your business growth. Full show notes