We often struggle with finding out our purpose in life, we don’t know what inspires us and what gifts we have to offer in order to create a better world based on what we love to do. We focus on things we don’t enjoy or understand at all but keep in mind we are the ones that decide what we give our attention to. In today’s episode, we have an incredible conversation with Helen Trickey about how to build a meaningful and innovative work-life while creating a positive impact on the planet. Helen is a managing partner & Chief Impact Officer at Conspiracy of Love,  a global social impact company,  and a Campaign Consultant at the United Nations.   Having worked all over the world with the likes of Adidas, LEGO, Unilever, Virgin, and the United Nations, Helen believes in business as a force for effective social change. With a strong working knowledge of the UN's Sustainable Development Goals, she dedicates her work to helping brands find their Purpose and turning that Purpose into Actions that have genuine (real-life!) cultural & commercial value. Helen has historically been called upon for “special projects” within organizations, combining her relentless energy with a creative approach to brand and business development, client management, influence and partnerships, operations, and production. Let’s dig into using your gifts to serve everyone, including yourself! [00:01 - 14:15] Opening Segment Helen shares her background and work  How she uses love to make changes in people’s lives How the idea of Conspiracy of Love came up A sense of purpose and genius  Helen GPS’s concept (gifts, passions, and service) Understanding her purpose and what she wants to do Providing a space for people to grow and do great things The sparking and moral revolution [14:16 - 29:00]  Using Your Gifts to Serve Everyone, Including Yourself Helen’s outlook on how the pandemic has transformed people's priorities Some people are healing a grieving  The difference between empathy and sympathy Why who you are with and who brings out the best matters We all have different flavors  Understanding what your flavor is and where your energy comes from How you can find your allies  Look out for people that make your world bigger Helen’s experience being in diversified teams for years  [29:01 - 46:08]  You Have the Choice of What You Give Your Attention to There is a place on the internet created to bring out our best impulses and our collective genius. Visit Goodness Exchange and get unlimited access to exclusive news and bonus content! Helen’s insights about deciding what problems you want to solve Think about what you are passionate about and what inspires you  How you can use your gifts to serve in the best way Learn in with the cool Do things that invite minds in people to connect with you Find people who make you feel you’re winning  Helen explains the ripple effect concept Empowering people to be able to tell their history All real change starts locally  Surround yourself with people who can take the collective thinking and spread it to the next generation  [46:09 - 50:59] Closing Segment   Decide what you give your attention to and put one foot in front of the other   Connect with Helen on LinkedIn. Make sure to visit Conspiracy of Love, the world’s most inspiring purpose consultancy!   Resources Mentioned:   Choose Love: Gifts with Heart Good is the new cool: Principles of Purpose  Tweetable Quotes: “Impact is something I think we are all learning. We all come with our own different experiences and intention.” - Helen Trickey “You don’t have to be all things to all people. Look at your gifts and see how you can use those to serve in the best way.” - Helen Trickey “Keep coming back to yourself. It can be really easy to get lost.” -  Helen Trickey Conspiracy of Goodness Links: The Goodness Exchange https://goodness-exchange.com/   The Goodness Exchange - Become a member! https://goodness-exchange.com/p