What transformation do you want the reader to undergo after reading your book and how do you achieve that? Sometimes, the surest way to overcome mental obstacles is to take a new approach and ask different questions. Today’s guest is an expert in helping writers process their self-doubt and put their ideas into motion. Allison Fallon has a distinguished reputation for writing and ghostwriting and has helped countless clients become published authors. She is the author of over 12 books, including her latest release, The Power of Writing It Down: A Simple Habit to Unlock Your Brain and Reimagine Your Life. In today’s episode, she shares the most common mental roadblocks that new authors encounter and her practical advice for how to overcome them. Hear Allison’s thoughts on why getting on the New York Times bestseller list shouldn’t necessarily be a priority and why self-doubt puts you in very good company. She also explains the difference between content-driven and story-driven books and the middle ground that exists in between. Tune in for more key insights and a fascinating discussion on the writing process and the world of publishing!