Discovering your one big idea and then making it a reality is the key to unlocking financial freedom and fulfillment. Today we speak with John Lee Dumas, the creator and host of Entrepreneurs on Fire, a podcast that’s enjoyed over 100 million downloads. In our conversation with John, we explore what he did to find uncommon success while also unpacking his best lessons from interviewing over 3,000 of the world’s top entrepreneurs. Early in this episode, John talks about the most important elements to building a thriving brand. After chatting about how he discovered his niche, he dives into why being the first in your niche is such an advantage. We then discuss when and why you should focus on quantity over quality and why excellence is often achieved from consistent work. Later, we talk about John’s book and how it provides 17 core principles that are the foundations for entrepreneurial success. As John explains, there’s a common path that anyone can follow to achieve their dreams. Tune in and learn how you can take your first step.