Matti Haapoja is a YouTuber and a freelance Director of Photography. He has worked with some global brands such as Nike, San Pellegrino, Epidemic Sound, Rhino, and Visit Norway.  Originally from Finland, he is now based out of Toronto, Canada.  Matti launched his YouTube Channel, originally called Travel Feels, in 2016. Initially, it was a creative outlet to feature his cinematic travel videos. But once he realized that there was a fast growing YouTube filmmaker community, he began sharing his filmmaking know-how, experience and tips. Since 2017, Matti became a full-time YouTuber and his Channel’s name became eponymous. Matti continues to contribute knowledge to the filmmaking community via his online courses and free content. In this Podcast, Allan McKay and Matti Haapoja give advise on how to be a successful business and a brand, the benefits of social media -- as well as the power of having an audience -- and the importance of learning throughout one’s career. For more show notes, visit www.allanmckay.com/233/.