Zenobia Godschalk is the SVP of Communications at Hedera, an enterprise-grade public network for building decentralized applications. As the Founder and CEO of the technology marketing firm ZAG Communications, she has launched and grown multiple $1B, high-growth, global technology companies. Zenobia has experience in distributed databases, cybersecurity strategies, public relations, and financial reporting. She is also a board member of Stanford FLAN (First-Generation and/or Low-Income Alumni Network).  In this episode… Blockchain is surging in popularity — everything from banking transactions to digital concert tickets uses some form of decentralized finance. Yet, consumers distrust this software as it poses security risks and often results in adverse online experiences. So, what does this mean for the future of blockchain? Early adopters of this technology have employed a more synthetic version of decentralized finance (DeFi), exploiting customers by claiming unrealistic ROIs. Given that blockchain and other types of DeFi are still unregulated by FDIC and venture capital, Zenobia Godschalk says that the road to full adoption is likely to be hindered. Meanwhile, she notes that companies seeking to integrate blockchain must understand its underlying protocols and technology infrastructure to create seamless consumer interactions.  In this episode of She Said Privacy/He Said Security, Jodi and Justin Daniels welcome Zenobia Godschalk, SVP of Communications at Hedera, to discuss security trends in the blockchain space. Zenobia talks about venture capital’s security regulations for blockchain, how to build trust in decentralized finance, and how to optimize digital transactions.