Pinterest has a superpower: it can read its users' project boards and hence... predict the future! Why so? Simply because 400 million people use the platform as a mood board to prepare for their upcoming plans.

Now, if you gather and summarize that data, you can get a glimpse into the future: Pinterest does this every year with their "Predict" reports, and their track record is insane. 80% of their predictions turn out to be true!

So, when in this year's edition, I saw a water prediction, I thought we should have a deeper look at it and share thoughts on what it may be changing. 

Here's how rainwater harvesting, distributed water management, or wastewater reuse could play a major role in 2023.

Is it a trend you can surf in the new year? Let's harvest it and make sure to understand its ins and outs!

Wanna see the video version? Check it out here!