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S6E30 - Why do we Obsess Over These 0.1%?

S6E30 - Why do we Obsess Over These 0.1%?

From(don't) Waste Water! | Water Tech to Solve the World


S6E30 - Why do we Obsess Over These 0.1%?

From(don't) Waste Water! | Water Tech to Solve the World

ratings:
Length:
1 minute
Released:
Aug 30, 2022
Format:
Podcast episode

Description

We focus on the wrong water!

Would you drink your neighbor's pee?

I'll be honest; I may well know that once fully treated, it's an absolutely safe water source; but I would still be reluctant. 

Indeed, whenever we discuss alternative water sources like reuse, people have a "yuck factor" as they imagine drinking it.

And how would I blame them: our entire homes are fed with water of drinking quality, even if about half of it is used for flushing the toilet, watering our flower boxes, or simply silently leaking somewhere in the house.  

At the end of the day, we really drink less than 1% of the water we consume every day. And our homes are the smallest of the three main water consumers, as they only use about 10% of our abstractions, against 20% for industry and 70% for agriculture!

That's why when we obsess over these 1% of 10%, which ultimately represent less than 0.1% of the full water cycle, we focus on the wrong water.

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Released:
Aug 30, 2022
Format:
Podcast episode

Titles in the series (100)

❓ Ever wondered how the #WaterIndustry was reacting to our World's Water Challenges? Water Scarcity? #SDG6? Emerging contaminants? Climate Change? Circular Economy? Digitization and Smart Water? ? Get the Water Market pulse, for free. In one hour per week, while you do the dishes! ? Get inspired by incredible guests, Water Entrepreneurs, Thought Leaders, Book Authors, Scientists, and Investors ➡️ Leverage their insights, advice & experience and ensure to stay on top of best practices ?️ Tune in every Wednesday, (don't miss out! ?) ? Find all the detailed episode notes, interviews, infographics, and more on http://dww.show